Dr Donald Lim is the President of DITO CME. Prior to this, he served as Country CEO of Dentsu Aegis Philippines, Chief Digital Officer of ABS-CBN Corporation, Managing Director of MRM Manila, and CEO of Yehey Corporation and Media Contacts Manila. He has been a passionate educator, senior executive and digital media thought leader for more than 22 years.

Dr Lim teaches e-marketing at the Graduate School of De La Salle University, as well as Advanced Marketing and Advanced Strategic Management for the Doctoral Program at San Beda University. He was an Adjunct Professor at the Asian Institute of Management and Bradford University in England. He is one of the first to be awarded the “Certified Entrepreneur” title by the Canadian Institute of Entrepreneurship and the only Filipino to receive the Direct Marketing Network ”DMN 40 Under 40 Award” in New York. He was the recipient of "The Outstanding Young Men (TOYM)" Award for Community Building in Digital Media” from the Junior Chamber International (JCI).

Dr Lim completed his Management Degree from the Ateneo de Manila University, his MBA Degree (With Distinction) from Murdoch University, and his Doctor in Business Administration Degree from the University of Phoenix Arizona, USA.